Monday, July 16, 2018

Tuk Tuk Uber

While I was in Dar es Salaam a few weeks ago, Manuel Santana drew my attention to these three-wheeler tuk tuks with "Uber" written at the back (photo below). At first, I thought that was just a marketing strategy or perhaps a funny joke. Little did I knew that those tuk tuks are regular service providers registered with Uber. This is quite telling of Uber's flexibility to adapt to the particularities of each local context (for better or worse).

ps. In case you're wondering, we didn't take Tuk Tuk Uber... We wouldn't be able to squeeze four people in a Tuk Tuk after dinner.



photo credit: Manuel Santana

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