Bradley Voytek writes about what a a neuroscientist is doing at Uber* (ht MR). In short, Voytek is finding network patterns, mapping different types of users, etc etc (ie data science at its broadest sense).
Some of San Francisco’s Uber Networks
[image credit: Bradley Voytek]
*By now, you should have heard about Uber. If you haven't, I would recommend you to check this Freakonomics episode where they talk about Uber, what it is, its promises to the future of urban transport and some of its controversies.