Patrick Dunleavy (LSE) recently published a useful piece suggesting four steps to avoid useless titles for articles and chapters. To those suggestions, I would add: avoid cliches. To illustrate my point here, Google Scholar shows:
- 1,110 hits for publications with "Location Location Location" on the title.
and - 1,800 hits! for "A tale of two cities" (ht Leo Monasterio)
